Developing a Concept and Taking it to Market
Here I loosely sketched proposed improvements
right on large prints of the buildings.
It was situated on a beautiful golf course. The problem was that the resort's buildings were considered dated and a new look was needed. Working with the architect, I created quick imagery of what could be!
The golf house became a distinct feature.
The hotel was given new dignity.
I even threw in a night scene.
Some old motel units in front became a retail village.